When you’re helping a customer choose an electronic message center (EMC), you’re not just selecting a product, you’re making a decision that affects your business’s reputation, long-term success, and profitability. Choosing the right EMC vendor isn’t just about price or specs, it’s about partnership. An ideal EMC supplier doesn’t just ship signs; they provide the tools, support, and innovation that empower sign dealers to win more business, close deals faster, and deliver reliable results every time.
Smart Sign Planning and Design Support = Faster Deals
Great EMC vendors act as business partners, offering support from the earliest stages of planning to final installation. They help you streamline the process from quoting and layout to permitting and client education. Sign dealers often carry the responsibility of educating customers on why digital signage is worth the investment. A helpful digital sign supplier should provide:
- Sales guidance and marketing materials to help explain the EMC value to prospects.
- Assistance in choosing the correct size and resolution for the sign.
- Knowledge of local permitting pitfalls and how to navigate regulations.
- Help planning integrations with existing signage (e.g., combination signs, monuments or poles).
With this kind of support, your sign company saves time, looks more professional, and closes more deals.
Performance: What Makes a Quality EMC Stand Out?
Every EMC is not created equal. Whether it’s a low-cost knockoff or an overpriced name brand, poor performance can cost you customers. You need to offer digital signs that combine affordability, reliability, and modern innovation without sacrificing performance. Look for these key performance indicators in a vendor’s EMC:
- Wide Viewing Angles: Visibility from all angles ensures your customer’s messages are seen.
- Sunlight Readability: High brightness and smart dimming adjust to lighting conditions.
- Cool Running: Efficient thermal design improves reliability and maximizes uptime.
- Modern Tech: A current design with updated architecture outperforms outdated models.
Your customers expect a long-term investment. Providing a reliable, high-performing digital sign builds trust and leads to repeat business and referrals.
Competitive Sign Pricing Without Cutting Corners
Every sign company needs to maintain healthy margins. But quoting only high-end signs can price you out of jobs, while quoting bottom-barrel products can destroy your credibility and lead to costly support issues. A reliable EMC vendor helps you strike the right balance:
- Cost-effective signs that still boast strong technical features.
- Consistent dealer pricing to protect your profitability.
- Scalable options that let you meet customer budgets without sacrificing performance.
By working with a vendor who understands your market and cares about your success, you can grow your sign business without compromising on quality or service.
Your Customers Will Love Their Sign (And You)
Customers will research what you’re recommending. They’ll want to know: “Will this sign work for me long-term?” The right EMC vendor provides the tools to help you confidently answer “yes” so you can ask yourself:
- Is their digital sign based on a modern, recent sign design?
- Does their sign offer borderless, sleek enclosures for maximum visual impact?
- Are connectivity sign options like secure cellular and cloud-based control included?
- Can your customer call and talk to someone with real product knowledge?
Your EMC supplier should help you create a positive, stress-free ownership experience that reflects well on your company.
Sign Installation Support That Saves Time and Money
Selling is only half the battle, installation is where real headaches can begin if you’re not supported. Choose a supplier that offers:
- Thoughtful engineering: Lightweight, modular designs that reduce equipment needs.
- Easy electrical and data hookups that simplify the process and reduce errors.
- Front and rear access to streamline maintenance and installations.
- Free spare parts kits included with shipments, so you’re not left waiting during a critical job.
- Proactive dealer support from actual engineers and project managers, not just a 1-800 number.
With the right partner, you can boost installation efficiency, reduce callbacks, and deliver a smoother customer experience.
About the Author
Michael Ross is the Director of Growth at Impact LED Signs, where he helps connect sign dealers across the country with innovative, American-built digital signage. When he’s not supporting sign partners, you can find him on a pickleball court or kayaking the great outdoors.
Impact LED Signs is a trusted wholesale sign supplier located in Shelbyville, KY, just minutes from the UPS Worldport for quick and affordable shipping across the USA. We provide sign dealers with high-performance EMCs, digital billboards, video walls, and indoor LED displays. With over 40,000 square feet of manufacturing space, we deliver quickly, support reliably, and innovate continuously driven by the American spirit so you can grow your business and delight your customers. Connect with Michael on LinkedIn or reach out to him anytime with digital sign questions, [email protected].
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