1. An Electronic Message Center has “Visual Gravity” from 10 times it’s Square Footage.
Example: A 50 square foot electronic message center has “Visual Gravity” from 500’ (50’ x 10 = 500’)
2. The more time you can afford to give your audience the more impactful your electronic message center will be. The sweet spot is 5-10 seconds and if you give an audience less than 3 seconds the worthiness of the investment should be questioned.
|What is the speed of traffic, in Miles Per Hour?|
|How many seconds of visibility do you want to give traffic to view your messages?|